Social Media Strategies: Don't Remain 'Anti-Social'

Paul Strack, president of CustomXM, was watching the local Saint Patrick's Day parade from the vantage of the balcony in his yet-to-open new sales/marketing office space overlooking Main Street in North Little Rock, AR. Strack was taking photos from the balcony, posting them on the social media site Instagram and tweeting them to his followers via Twitter. Several of his Twitter followers were also watching the parade from the street and they started exchanging comments. Strack invited them to come up and see his new office digs after the parade via Twitter.