PrintCity Alliance Enjoys Solid Showing

DÜSSELDORF, GERMANY—The PrintCity Alliance called Drupa 2008 its most successful show ever. With its 40-plus members and partners exhibiting in Hall 6, show traffic was so great that PrintCity had to reprint its Hall 6 guide midway through the show due to strong demand.

Highlights of PrintCity Alliance activities included seven Competence Centers and two special attractions: the Print4Life Lounge and the new PRINTplusX project, both targeted at print buyers, brand owners, designers and publishers.