Magazine Ad Revenue, Pages Grow for Fourth Straight Quarter
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About Publishers Information Bureau
Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. Kantar Media, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by MPA, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.
Source: release.
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