Print in a Digital World 2018 Trend Report
We are in an information revolution, powered by the intersection of two of the most powerful knowledge transfer mechanisms of our time—the Gutenberg Press and the Internet. The period in which we now live is unique, and we benefit from the mixing and mingling of print and digital. In our pursuit of clicks, likes, subs, and retweets, successful marketers look past solely digital content and develop fully-integrated campaigns to create an engaging, and full-sensory experience for consumers.
In this session, Michael Chase, CMO, St. Joseph Communications, will navigate you through this multichannel world, and demonstrate how great storytellers merge marketing, content, and technology in bold and exciting ways. Using examples from St. Joseph Communication’s 2018 Print in a Digital World trend report, Chase will inspire you to mix, match, and marry the worlds of print and digital to find your marketing nirvana.
The session will be held on Tuesday, September 12, and is part of the Distinguished Leader Free Keynote Session program. All registered attendees of PRINT 17 are welcome to attend, from 8 to 8:50 am, in Room S102ab.