Print Council Educates Agency Heavyweights on the Power of Print with a Multimedia Seminar
The seminar concluded with a Q&A session, which was highlighted with a discussion on the environmental sustainability of direct marketing and renewability of print on paper. Questions on a variety of issues were addressed, including the measurability and ROI of print, emerging technologies, recycling, targeting.
To date, members of The Print Council from Kodak, Xerox, Sappi, NewPage, IWCO Direct, Sandy Alexander, Heidelberg, and the US Postal Service have participated in the presentations. An event is planned with a multinational media strategy and buying organization in NYC this Fall.
In addition, tiers of specialists from The Print Council membership are being developed and will be deployed to agencies at the national, regional, and local levels for future Print Delivers presentations.
About The Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. The Print Council can be contacted through Ben Cooper, Executive Director, at 202-973-5977, by e-mail at firstname.lastname@example.org, or on the Web at www.ThePrintCouncil.org.
MEMBERS: Alcom Printing Group; Appleton Coated; Broadford & Maloney Inc.; Classic Graphics; Colorado Printing; Continental Web Press; Corporate Press; Custom Data Imaging; EFI; Friesens Corp.; GLS Companies; HBP Inc.; Heidelberg USA; The Hickory Printing Group; International Paper; IWCO Direct; Jacob North Printing: Japs-Olson; Jet, Inc.; The John Roberts Company; Kodak; Lake County Press; Lawton Printing; Lecta North America; Leo Burnett USA; Mitsubishi Lithographic Presses; Mohawk Fine Papers; Mossberg & Company; NAK Marketing & Communications; NewPage; The P.A. Hutchison Co.; Panaprint, Inc.; Pitney Bowes; Sandy Alexander; Sappi Fine Paper; Unisource; U.S. Postal Service; Westamerica Graphics; Williamson Printing; Xerox
ASSOCIATE MEMBERS: Arizona State University; Cal Poly; CUNY; Cygnus Business Media; DMA; EDSF; EMA; GAA; Graphic Communications World; Group M; HSPR; IAPHC; IdeaAlliance; InfoTrends; Kean University; Liberty or Death Communications; Media Ink; MFSA: NAPIM; NAPL; New England Printer & Publisher; North American Publishing; NPES; NPTA; NYU; OutputLinks; PennWell; PICA; Press+; Penton Media; Print Buyers Online; Printer’s NW Trader; Printing Industries of America; Printing Industries Alliance; Reed Business; RIT; Rogers Media; TAGA; WhatTheyThink.com; Xplor International