Print Council Educates Agency Heavyweights on the Power of Print with a Multimedia Seminar
One of the panelists, Rick Merdan from NewPage, had this reaction: “The attendance was great and the message was received. The quote of the session came from the designer who stated she only prints five times a year but now is encouraged to take another look at print.”
Joe Duncan of Leo Burnett pointed to the “big picture” perspective: “Media strategists and activation groups are being challenged every day by their clients to connect all of the communication needs of the marketer with the desires and options available to the consumer. No media does that better than print.”
And Ben Cooper from The Print Council commented: “There is growing number of media decision-makers who are not aware of print’s ability to persuade and inform. Print Delivers lets them know what they’re missing and shows them how easy and effective it has become to add print to their communications mix.”
Proving Print’s Power
Designed for presentation to any large agency or corporate communications group, Print Delivers takes media heavyweights on a fact-filled tour of print’s successful career as a key communications device. The multimedia show includes data from Print in the Mix, the print marketing clearinghouse, and case studies from Print Council members. It begins with the Bare Necessities video case study from the USPS’s Results Driven Marketing campaign, and goes on to portray print as measurable, personal, renewable, trustworthy, and manageable.
In the premier presentations, panelists presented specific case studies from Harley-Davidson, Maine Office of Tourism, Three Musketeers/Mars, Crate and Barrel, Pantone, Verizon, Hallmark, universities, casinos, and more. These case studies offered actual response/sales data as well as creative ideas and examples from successful campaigns.
In addition, the panelists spoke about how print can transform the viewing experience by appealing to multiple senses, engage a reader beyond the printed word, and communicate a brand in a way that is not possible through the computer screen, TV or radio.