PRINT 09 Event Summary Reveals it Drew Decisive, Diverse Attendance
Despite the diverse representation of the graphic communications industry at PRINT 09, attendees did appear to have two characteristics in common: They wielded significant influence over their company’s purchase decisions, and they represented the highest executive levels of their companies. Specifically, 64% of attendees either made the final purchase decision in their firms or held significant influence over the final decision-making. Another 21% of attendees made initial recommendations or researched new products on behalf of their company. Meanwhile, nearly 22% of this year’s PRINT attendees held the title of president, owner or CEO at their company, while another 28% were vice president, department head, manager or supervisor at their company. “What this data tells us is that, even with a slowed economy, graphic communications companies are looking to their future business needs; they were serious about making short equipment investments and exploring new technologies for future investment,” said Nappi.