PRINT 09 Event Summary Reveals it Drew Decisive, Diverse Attendance
GASC’s event summary reported that, in fact, attendees indicated focused interest in 10 different equipment and product categories, with many noting more than one category. Thus 61% of attendees indicated interest in digital presses and supplies, 53% sought out bindery/finishing equipment and 42% were interested in wide format inkjet printers and supplies. Significant percentages were also recorded for offset litho presses and supplies, package printing and converting equipment, design/prepress software, mailing and fulfillment, and workflow management packages.
Despite the diverse representation of the graphic communications industry at PRINT 09, attendees did appear to have two characteristics in common: They wielded significant influence over their company’s purchase decisions, and they represented the highest executive levels of their companies. Specifically, 64% of attendees either made the final purchase decision in their firms or held significant influence over the final decision-making. Another 21% of attendees made initial recommendations or researched new products on behalf of their company. Meanwhile, nearly 22% of this year’s PRINT attendees held the title of president, owner or CEO at their company, while another 28% were vice president, department head, manager or supervisor at their company. “What this data tells us is that, even with a slowed economy, graphic communications companies are looking to their future business needs; they were serious about making short equipment investments and exploring new technologies for future investment,” said Nappi.
Next up for the industry is GRAPH EXPO 2010 themed, “The Next Generation of Print,” set to take place October 3 – 6, 2010, at Chicago’s McCormick Place South. Recognized as the commercial printing, publishing, mailing and transactional exposition for the Americas, at GRAPH EXPO 2010 attendees will see and explore the latest graphic communications technologies, demonstrations of equipment running live on the show floor, and learn about the most in-demand products and profit-making opportunities at six special-interest show floor sections and pavilions planned for the show.