PRIMIR Packaging Study Identifies Global Mega Trends
A third major trend identified by the PRIMIR study is high energy costs. Working in conjunction with sustainability efforts, there is a drive to produce packaging with a smaller footprint and lighter-weight packaging in general.
Because of the high energy costs involved, it is entirely possible that there will be a shift in substrates, with paper replacing plastics in some arenas, for example. The PRIMIR packaging study also evaluated various scenarios that could play into the future of packaging. The most likely of those is the “extreme retailer influence,” which assumes that retailers take full advantage of their size and buying power to keep costs at the lowest possible level. “The best for the least” philosophy pits WalMart, Target, major grocery chains and national retailers such as Big Lots and Dollar General against one another. In the battle for market share, graphic packaging and innovative structures will be the primary weapons. This could result in:
- People:
- Dave Costa
- Places:
- State Street