PRIMIR Non-Print Revenue Study Findings Released; Helps Identify New Paths to Profitability
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The research findings help firms in the printing industry supply chain understand the total opportunity for their products and services, along with potential growth areas for new offerings for both printers and suppliers.
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According to the study, total 2011 printing industry revenue was $156.5 billion. However, as shown in Figure 1, only 86.5 percent of that revenue was generated from actual printing; the remainder was generated from a vast array of services print firms offer their clients today, such as mailing and fulfillment services, design, data management and marketing services.
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