Presstek 52DI® Drives Catawba Print & Mail’s Printing Services Expansion
Premier North Carolina Printer Installs Next Generation Digital Offset Press to Automate and Improve the Quality of its Print Services
HUDSON, NH—July 31, 2007—Presstek, Inc. (Nasdaq: PRST), the leading manufacturer and marketer of digital offset printing business solutions, today announced that Catawba Print & Mail, a leading North Carolina printing and direct mail facility, installed a Presstek 52DI digital offset press to expand its print offerings and add four-color digital offset printing to its catalog of traditional print and mail services.
“To grow our business we recently decided to add digital printing services to provide a turnkey print and mail package for our existing mailing customers,” said L.F. Miller, president and owner of Catawba Print & Mail. “We selected Presstek’s 52DI, which allows us to provide superior digital offset printing. Its high-level of automation, 300 lpi printing and 52 cm format enable us to deliver unsurpassed speed and quality, ultimately helping us improve our basic customer service. The addition of Presstek’s 52DI will enable us to revolutionize our business and will take us to the next level of printing and direct mail services, enabling us to successfully do business in an increasingly competitive industry.”
Catawba offset prints thousands of 4x6 postcards that are then messaged and addressed using its inkjet equipment. With the Presstek 52DI, Catawba is able to print the cards four-up, full-bleed, with the first cards off the press and ready for addressing in 10 minutes, reducing the turnaround time to three days on average, vs. five to seven days with conventional presses. Understanding that it was not cost or time efficient to print these pieces on its existing digital toner press, Catawba selected the Presstek 52DI because it eliminated the complexity, training and space requirements associated with conventional offset printing and offline platemaking.
“Catawba is at the forefront of an increasing number of print and mail houses that have started to expand their service offerings to include digital offset printing, representing a tremendous new market opportunity for Presstek,” said Todd Chambers, Presstek’s chief marketing officer. “The benefits of the DI help print and mail vendors create an entirely new profit center with the ability to control all print jobs to include an extensive line of high-quality marketing, direct mail and advertising print solutions.”