Pop-up Fireplace Holiday Mailer: Structural Graphics' Solution of the Week Video
Pharmaceutical agency, HCB Health, used this pop-up fireplace direct mail piece as their holiday card. The call to action was to scan the QR code on the outside of the mailer and then slide a smartphone inside the pop-up paper fireplace replica.
The QR code then launched a video of a fire burning with holiday music being played in the background emulating a real fireplace! This is a perfect example of how you can take a dimensional printed piece and add a digital component to it to deliver ultimate impact.
About Structural Graphics
Structural Graphics introduced the world to dimensional print marketing in 1976 and has been leading the charge ever since. And as the world changes, our capabilities and service offerings continue to evolve.
For over three decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks.