Polaris Direct Hires New VP of Sales, Adds Strategic Marketing Services as Bundled Solution
HOOKSETT, N.H. — April 7, 2016 — Polaris Direct is pleased to announce the hiring of John Cunneen, VP of sales.
A sales executive with over 20 years of experience in enterprise level sales and sales leadership, Cunneen has expertise in the direct marketing and fundraising industries and brings a consultative, solutions-oriented approach to his clients. As VP of sales, Cunneen is responsible for managing existing key customer relationships while developing new business opportunities across all verticals.
Cunneen works closely with members of the Sales and Strategic Marketing Services teams to establish innovative, high return direct marketing programs for large volume clients in the Fortune 500, marketing agency, and large non-profit spaces.
"John brings a depth of knowledge and experience to our team that I believe will enhance our service offering — bringing smart solutions to our clients,” remarks Joe Maloy, president and COO.
Prior to joining Polaris Direct, Cunneen held executive positions at The Cunneen Co., as well as Cathedral Corp.
In addition to hiring Cunneen, Polaris Direct has also expanded its offering to include Strategic Marketing Services.
“We’re always looking to the future, and the future is all about bringing technology and data together with marketing,” comments Director and CEO Judith Maloy. “It’s an exciting time in the direct marketing industry. We’re poised and ready to continue supporting our clients with new technologies designed to create highly personalized, one-to-one communications and support data-driven strategy.”
She adds, “The recent installation of a Screen Truepress 520ZZ exemplifies our commitment to staying focused on providing quality and innovative print communications that drive Polaris Direct’s plans for dynamic growth.”
A bundled solution, Strategic Marketing Services provides a consultancy centered around data-driven strategy, creative execution, and multi-channel campaign tracking and analysis. Additionally, the utilization of a fully integrated digital workflow helps simplify content and campaign management for variable data inkjet campaigns, ensuring that direct marketers send the right message to the right person at the right time.
As Maloy puts it, the new marketing service offering is a “combination of talent, technology, and services able to measure the customer experience.”
She says, “We have intentionally worked to put a strong team of talented creative professionals in place. We work with data and the mail every day, and we want to help our clients achieve even more, now and in the future.”
About Polaris Direct
Polaris Direct is a nationally acclaimed direct marketing services and printing company specializing in high-volume 1:1 marketing campaigns for Fortune 500 companies and marketing agencies. As a full-service supplier, Polaris Direct is equipped to meet all of our clients’ direct marketing needs, including strategic marketing, pre-production planning, mail piece and creative design, data analytics, data processing, laser and inkjet personalization, lettershop/bindery production, match mailing, card affixing, MICR encoding, commingling, forms, commercial and large format printing, as well as four-color variable data inkjet printing. Polaris Direct is a certified member of the Women’s Business Enterprise National Council (WBENC), since 2004.
Source: Polaris Direct.
