Polaris Direct Expands Multi-Channel Offering with Addition of PostaLink
With the addition of PostaLink, Polaris Direct now offers a more robust multi-channel solution that gives marketers the ability to seamlessly combine direct mail with mail tracking, call tracking, and online ad follow-up.
“We’re always looking for ways to help our customers bridge the gap between online and offline marketing, and PostaLink does just that,” says Director and CEO Judith Maloy. “It’s all about combining channels in a smart, efficient way—the result of which is fewer lost opportunities and a better customer experience.”
Through PostaLink, clients have the ability to log on to a central portal to track the status of their campaigns. Using built-in mail tracking software, the system is able to predict and confirm mail delivery dates. At the same time, online ads matching the design of the direct mail piece(s) automatically follow website visitors who abandon the site without taking any sort of action.
“Knowing how many times an ad has been shown across the Google Display Network, being able to track clicks, and having the ability to listen to calls helps to determine effectiveness of different marketing strategies,” notes Maloy.
About Polaris Direct
Polaris Direct is a nationally acclaimed direct marketing services and printing company specializing in high-volume 1:1 marketing campaigns for Fortune 500 companies and marketing agencies. As a full-service supplier, Polaris Direct is equipped to meet all of our clients’ direct marketing needs, including strategic marketing, pre-production planning, mail piece and creative design, data analytics, data processing, laser and inkjet personalization, lettershop/bindery production, match mailing, card affixing, MICR encoding, commingling, forms, commercial and large format printing, as well as 4-color variable data inkjet printing. Polaris Direct is a certified member of the Women’s Business Enterprise National Council (WBENC), since 2004.
Source: Polaris Direct.