PODi Ties Tissot Swiss Watches, Augmented Reality into AppForum Marketing
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The Tissot campaign, launched in May 2010 with online and print advertising, allows users to experience the latest watch collection interactively. It resulted in 50,000+ hits on YouTube in the first two weeks.
“This partnership with Tissot is an opportunity for us to build buzz for out-of-the-box content and progressive thinking people will find at AppForum,” says Caslon GM David Erlandson. “We’ll be taking our own direct mail one step further with digital printing and personalization. Individuals will have personalized QR codes and URLs that will take them to personalized landing pages. They’ll then be able to enjoy the Tissot campaign for themselves.”
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