PODi 2013 Best Practices in Digital Printing Award Winners Announced
Honorable Mention: Colruyt, Symeta – “Retail Superstore Colruyt Makes Customer Promotions More Relevant”
Best Practices Winner: Workflow Automation Category
Manulife Financial Affinity Markets and Distributech Inc. – “Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment”
Manulife Financial mails enrollment kits to prospects who visit its website or respond to a marketing campaign. Traditionally, these kits had a standard format with limited personalization and included about 10 pre-printed components, chosen from 2,500 potential SKUs, making fulfillment a complex nightmare. Its new solution has decreased costs by 22 precent while enabling same-day fulfillment on relevant, highly personalized orders and eliminating inventory management issues.