PODi 2013 Best Practices in Digital Printing Award Winners Announced
The Standard Group’s goodwill holiday promotion included over a dozen personalized elements and drove recipients to personalized landing pages that resized depending on the visitor's viewing device. Visitors could choose a favorite charity, take a fun quiz, order a custom calendar, have a chance to win $100, and share on social media. The Standard Group was rewarded with an almost 20-percent response rate and numerous inquiries about creating similar campaigns.
“Our primary goal was to simplify charity giving for our customers and to bring awareness to the nine wonderful local charities,” says CEO Scott Vaughn. “We were happy that so many people took the time to give back. This pinnacle industry award is a testament to our cross media team's talent in delivering integrated and personalized communication across multiple channels and in driving engagement.”
Tom Veitch, president of digital at The Standard Group, adds, “We see communication becoming more ubiquitous, variable and trans-promotional. For our self-promotional piece, consisting of direct mail, email, social, mobile and Web, to make such an impact on our customers and now our peers is the ultimate recognition and reward.”
Honorable Mention: APi-Marketing – “APi-Marketing Successfully Rebrands Business”
Outstanding Solution Merit Award
Hallmark Digital and MSP – “Hallmark Digital Utilizes Automated Workflow to Deliver On-Demand Personalized Greeting Products”
Hallmark is an iconic brand that makes the world a more caring place by helping people make meaningful connections with others. Since 2008, Mailing Services of Pittsburgh (MSP) has built an impeccable reputation as a valued partner by creating and delivering a proprietary workflow that seamlessly receives, prints, finishes, fulfills and ships/mails thousands of Hallmark products every day direct to consumers.
“‘When You Care Enough To Send The Very Best’ is an ambitious brand promise for a partner to meet,” notes Mary Hobbs, supply chain manager, Hallmark Digital. “MSP’s workflow has delivered a documented success rate of 99.9 precent product quality and on-time delivery, which exceeds our stringent production expectations.”