Podcast: Nick Burton on Being a Minority Business Owner

By Cassie Green

This podcast was originally published on Apparelist. You can listen to it here.

Duration: 22:48

In honor of Black History Month, we’re joined by Nick Burton of Eternal Designs in Rome, Georgia. Nick founded the company in 2014 as a way to not only utilize his creative, artistic skills, but he also wanted to find a way to create that timeless shirt that becomes the go-to favorite for the end-wearer.

Nick also has a passion for promoting diversity, equity, and inclusion in the industry. Through his involvement with UNITE Together and SkillsUSA, Nick is working toward improving opportunities for underrepresented groups and youth within the apparel decorating community.

Key Takeaways

As a minority business owner, Nick has faced several challenges including not being taken seriously as a business owner
As an industry, the apparel community is making progress, but there are still areas that can be improved
Nick’s advice for other minority business owners: Believe in yourself, your abilities, and your knowledge
Have more conversations with each other to spread love and awareness, ensuring everyone knows they have a place in this community

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Cassie Green Author's page Cassie Green is a Senior Content Editor at NAPCO Media, focusing on the apparel community as well as curating content across other brands. She can be reached at cgreen@napco.com.