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Erik Cagle
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A funny thing happened when Paredes’ work was distributed in the South Beach area. The flyers grew legs, and a life of their own.
“I put my name and number on the side of the (Groove Jet) flyers. Afterwards, the phone started ringing,” he says. “People wanted to know how much I charged for printing, layouts, etc. I’d caught on and sort of became a broker myself. I began producing my own flyers and advertising. I would fill my backpack, hit the beach and distribute flyers.
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Erik Cagle
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