As for the publishing arm, Paredes expects it to be a business boon for the printing side, generating ample new business with giclée reproductions—posters for other publishing companies that don’t have equipment. Earlier this year, Paredes secured a job to produce two original pieces of artwork on 12-pt. stock for a hotel chain with more than 200 locations.
Ideally, Paredes will expand the Express boutiques into other states as the company grows its reputation. The success of the first two boutiques will also dictate future equipment acquisitions.
For now, Paredes is willing to work himself into a frenzy. But he might want to add a futon or a cot to the back office. He’ll need to sleep at some point.
“Sometimes I wake up and think: has it really been eight or nine years?” he admits. “It feels more like 20 years.” PI