Pitney Bowes, GMC Software Join InterACT! Conference as Platinum Sponsors
WEYMOUTH, MA/PHILADELPHIA—April 19, 2010—InfoTrends and North American Publishing Co. (NAPCO), organizers of the InterACT! Conference, announced today that Pitney Bowes and GMC Software Technology have signed as Platinum Sponsors. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.
“Today’s marketers are operating under a new set of rules. They must respond to a range of new challenges related to new media, changes in consumer behavior, a difficult market environment, and global expansion,” commented Barb Pellow, Group Director at InfoTrends. “With the rules changing, businesses are seeking new ways to market to, communicate with, and reach consumers.
"Pitney Bowes provides a comprehensive suite of mailstream hardware and software solutions, and services to help you build stronger connections with your customers, streamline operation, work more efficiently and identify new opportunities,” Pellow noted. “GMC Software Technology offers end-to-end software solutions for designing, composing and producing personalized print and electronic customer communications. We are please to have them on board as a Platinum Sponsor.”
“With the rise of social networking technology and changes in buyer habits, optimizing the customer channel mix is becoming increasingly more complex. Customer relationship management which encompassed correspondence, direct mail, e-newsletters, and e-mail now include Tweets and community-based relationship management,” commented Bernie Gracy, VP of Strategy and Business Development at Pitney Bowes. “At Pitney Bowes, we are helping customers to deliver a seamless experience across multiple touch points. We help companies deploy a consistent 360° view of the customer relationship across the organization, and help ensure all communications resulting from these interactions are consistent across channels.”
“Relationship building should be your businesses’ number one priority and the key to building solid customer relationships is interacting with them, when, where, and how they want to. It doesn’t have to be difficult or expensive, but it will make all the difference in the world when it comes to nurturing your customer relationships,” commented Bill Parker, Chief Marketing Officer at GMC Software Technology. “Our mission at GMC is to enable companies to communicate more effectively, to more people, in a way that's more responsive to customers' needs and to bottom-line performance. We are looking forward to sharing our insights with the InterACT! audience.”
InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. It is the first event to demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.
For more information on the event, visit www.interactconference.net.
About InfoTrends InfoTrends is the leading worldwide strategic consulting firm for the digital printing, publishing and cross media marketing industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
About North American Publishing Co.
Founded in 1958, North American Publishing Company (NAPCO) is a family-owned business with publications, face-to-face and virtual trade shows, educational and online services covering multiple markets: direct marketing, publishing, retail, e-commerce, graphic arts, promotional products, consumer electronics, packaging, and more. Additional information about NAPCO is available on the Web at www.napco.com
About Pitney Bowes:
Celebrating its 90th year of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business. Pitney Bowes is a $5.6 billion company and employs 33,000 worldwide. Pitney Bowes: Every connection is a new opportunity. www.pb.com
GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and TransPromo materials. www.gmc.net.
GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2010, Xplor International awarded the company “Innovator of the Year” and “Technology Application of the Year” for a third year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”