Photopolymer Holograms Top Pira's List of Disruptive Technologies in Security Printing
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Some new authentication technologies may be ‘disruptive’ in a social sense: in that they affect the established way of life for consumers, for example, their attitudes to personal privacy and confidentiality, or their trust in a document or person.
An innovative authentication device may be considered ‘disruptive’ to the status quo if it proves especially effective in stopping counterfeiting. There may be economic consequences that follow as a result of its success, for example, printers having to purchase additional equipment to apply it, paying a premium for material or gaining competitive advantage by having a patent on the process, however, all these economic factors ensue only after the innovation has shown itself to be effective.
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