Photopolymer Holograms Top Pira's List of Disruptive Technologies in Security Printing
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Defining Disruptive Technology
The term ‘Disruptive Technology’ was first coined in 1995 by Harvard Business School professor Clayton M. Christensen to describe a new, emerging technology that unexpectedly displaces an established one.
In the context of security printing, as well as success in the marketplace, the term ‘disruptive technology’ is used to denote innovations which displace other technologies or security features. In banknote printing, such technology successfully competes for a larger share of the ‘real-estate’ on the surface of the note.
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