PGAMA Conference Focuses on Success Strategies for Marketing, Social Media, Printing
COLUMBIA, MD—July 22, 2013—Printing company executives, marketing managers and social media professionals from across the Mid-Atlantic region will be headed to the Hilton Virginia Beach Oceanfront hotel in Virginia Beach, VA, to share ideas and explore new marketing opportunities and challenges facing the graphic communications industry at the PGAMA Management Conference, being held August 1-3, 2013.
Hosted by the region's leading trade association, Printing and Graphics Association MidAtlantic (PGAMA), the gathering will bring printing company owners, senior executives and sales and marketing leaders, to hear the latest ideas, social media best practices and emerging graphics marketing mix innovations in the industry. PGAMA Chairman Rusty Coolidge, CEO, Chroma Graphics noted, "This conference does a great job of identifying where real marketing opportunities may be, what the current pitfalls are, and what is simply hype."
The printing industry employs over 847,000 people and generates a whopping $158 billion dollars in shipments annually. With more printing shops in America than McDonald's restaurants the graphics industry continues to serve the vital marketing, communication and social media demands of today's consumer and business marketplace.
Attendees will gain valuable face time with key players in the graphics industry while savvy CEOs who have steered their businesses to success will share social media best practices, marketing mix analysis and practical insights needed to make the right graphics business decision.
Industry executives and thought leaders sharing ideas and insights about graphics, social media and the marketing mix include:
Michael Makin, president of the Printing Industries of America, the world's largest graphic arts association; John Foley, Jr., CEO of InterLink One and Grow Social—the Boston-based leading social media advisory for printing companies; Bill Woods, a former Atlanta based printer turned family business advisor who grew his printing company from sales of $250,000 to over $25 million; Charles Marshall, author of Shattering The Glass Slipper and a noted humorist and motivational speaker on the issues of the day.
Also speaking will be Fred Gouldin of the Richmond, VA-based law firm Christian and Barton; Ashlie T. Bagwell, of Alexander and Cleaver based in Annapolis, MD; Tom Ervin, senior vice president of the Ervin Snyder Group at Morgan Stanley; and human resources expert Jim Kyger, an assistant vice president at Printing Industries of America in Washington, D.C.
"Printing company owners and executives from across the region have so much to share and learn from each other," relayed Kerry Stackpole, PGAMA president. "I know PGAMA members from Virginia, D.C., Maryland and beyond look forward to learning how to maximize the marketing mix from their colleagues."
PGAMA is the leading trade organization representing the interests of over 1200 printing firms, industry suppliers and related professionals in the graphic communications industry across Virginia, Washington, D.C., Maryland and Southwestern Pennsylvania.
Founded in 1894, the Association advocates at the state and federal level for pro-business and economic growth policy. In addition the Association provides group buying, human resource counsel, labor relations assistance, insurance programs, education, and custom training programs.
PGAMA is an affiliate of Printing Industries of America, the world's largest graphic communications industry organization.