PaperSpecsGallery.com Presents: Suit Yourself Brochure (Video)

Millennia before the dollar was king, luxury textiles were some of the most valuable commodities around. It’s an image that Perennials Fabrics cultivates today through the use of brochures that feature sumptuous photography and, in the case of this gorgeous piece, paper that evokes the haptic impact of those great treasures of the Silk Road.

With its ‘Suit Yourself’ brochure, Perennials took a tongue in cheek approach to promoting its luxury fabric collection by presenting their model wearing their drapery in a gorgeous vest and blazer.

To hammer home this theme, designer Tom Nynas selected Mohawk’s Carnival Premium Linen for its deeply textured surface which mimics the look and feel of tightly woven linen fabric. The 80-lb. cover sheet is an excellent choice here as it’s heavy enough to feel substantial without being so heavy as to compromise the illusion that you’re holding a bundle of swatches in your hand.

To watch Sabine Lenz discuss Suit Yourself Brochure click here or on the video below:

It really is astonishing just how dramatically the use of texture can elevate a piece that already features rich photography to a whole new level. “The surface of Carnival Linen was the perfect canvas for this incredibly beautiful collection of luxury fabrics,” says Tom. “The minute your fingers touch the cover, the paper texture becomes part of the story.”

If they had simply stopped there I would’ve said “Well done, I’m sold.” But as you can see from the photography, Perennial Fabrics doesn’t seem to be the type to “stop there.” Clever die cuts call to mind the jagged edges of a fabric swatch while the red saddle stitching instantly brings to mind a tailor’s alterations. All in all, this clever pairing of paper stock and product is a perfect fit.