PaperSpecsGallery.com Presents: Stag&Hare 'Jewelry Box' of Honey
How do you show clients that you can craft truly sensual design? This client gift features opulent foiled and screen-printed packaging for yummy artisanal honey! Dive into the rich details of this clever creation to fuel-up on inspiration for your own sweet designs!
Every once in a while I come across something so perfect, so utterly different from everything I’ve seen before, I experience a little chill. That was just what happened the moment I opened this exquisite “jewelry box of honey.” With its daring use of digital printing, foil and intense screen- printed color accents, the sight that awaited me inside was like nothing I’d ever seen before.
Click here or below to watch the video:
Designed by branding agency Stag&Hare, this packaging features four flavors of artisanal honey from the Capital Bee Co., and was created as a client gift and promotional piece to show off the company’s creative capabilities.
Of prime importance to the agency: using the packaging to highlight how, much like wine, honey can differ greatly depending on the plant life that surrounds the area in which the honeybees make honey. To do this, the wizards at DataGraphic used a wide variety of printing and finishing techniques.
First, the exquisite outer box was crafted from super matte 122-lb. Black Neenah Plike. On the lid, a regal coat of arms created through an intricate interplay of spot gloss UV patterns and Gold foil highlights the motto “Flavors of Creativity.” Lifting that lid, however, is when the fun truly begins.
Inside, four hexagonal honey-jar boxes sit nestled in an insert tray. The die-cut spaces for the jars combined with precisely arranged hexagonal spot UV designs give the impression of a honeycomb; there’s even a special brass spoon with a honeybee motif.
On the top of each hexagonal-box lid is a unique logo hot foil stamped in Gold and surrounded by tiny spot varnished patterns and pops of vivid, screen-printed colors. The words “S&H Honey” are also emblazoned on each box’s side in Gold foil.
My breath now completely taken away, I flip up the jar-box lid to reveal another 1-2 punch of foil and color: the name of the honey and a brief description rendered in Gold foil on the underside of the lid, and the revelation of the jar top itself, which comes as QUITE a revelation indeed. That’s because each top features not only the name of the honey in Gold foil but also a large vibrant screen-printed floral illustration. The final opulent revelation comes when you slide the jar from its carton, revealing its own color-coded, digitally printed label.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.