PaperSpecsGallery.com Presents: Wayward Arts Typoccult (Video)
This week, PaperSpecsGallery.com calls attention to Wayward Arts Typoccult. "Pushing the boundaries of design and print is fun!"
The design team at The Workhouse in Toronto, has revealed its obsession with typography in Wayward Arts Magazine (Issue 18) from Flash Reproductions. Drawing connections between typefaces and tarot characters, the over-sized 12-card deck is nothing short of mythical, magical and magnificent.
Intricate illustrations that appear on the front of each card are set in kaleidoscopic motion through a technique called scanimation—multiple sets of drawings/patterns are combined into a single composite image and a piece of acetate printed with fixed-width black bars is manually moved over the composite. Blinking, all-seeing eyes; twinkling stars; tipping scales; spinning pentagrams; and undulating concentric circles are some of the animated wonders here.
Click here or on the video below to watch Lenz discuss the typography that appears in Wayward Arts Magazine (Issue 18):
The back of each card builds the stories of the tarot characters through clever copywriting and mystical illustrations—both products of copious, historical research; deep love of fonts; and great imagination. True typoccultists will find the secret meanings, metaphors and humor that embellish the content and visuals.
The triple-coated ChorusArt (Burgo) paper, which Unisource graciously donated for the project, printed the occult-perfect black and metallic gold palette beautifully. The set was presented in a black wrap (like a magician’s cape) secured with a brooch-like gold, hexagonal sticker.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.