PaperSpecsGallery.com Presents: Venture 16 Program (Video)
A post-grad thesis defense is often right up there with binge-watching C-SPAN in terms of excitement. But this companion piece to the School of Visual Arts MFA Design Class of 2016 program walks the walk, demonstrating how great design and production can be as inspiring as the work these students will no doubt go on to create.
The cover of this 6x4", digitally printed booklet sets the tone for the projects themselves by featuring a trendy "flat design" look juxtaposed with geometric digital raised ink patterns, dramatically increasing its tactile and visual appeal simultaneously.
Click here or on the video below to watch PaperSpecs' Sabine Lenz discuss the Venture 16 Program.
Flipping up the diecut, trapezium-shaped cover (don’t worry, we had to look up the right word, too) reveals 48 pages with each spread outlining one student’s project.
"This design was planned to organize and categorize 19 very different thesis projects to be presented and defended to a public audience, live and live-streamed on the Internet," elaborates Laura Des Enfants of D’NA Company, which publicized the occasion. And for those following along at home, there’s a handy-dandy schedule for the event itself on the inner part of that vertical cover flap discussed earlier.
That fold-out cover is further referenced in the coordinated iconography found throughout the program. These icons were used on each page to organize the projects into categories such as "education," "experience," "material" or "network."
Des Enfant suggests the piece’s greatest success is the way it distills "a great deal of information and many design styles into one cohesive format — a format that hangs together well and tells everyone's story equally."
However, we’d add that a close second must be the way the piece demonstrated to each of those 19 students that a little imagination and a good grounding in print and finishing techniques can jazz up any event — even a thesis defense. C-SPAN, however, may be a bridge too far.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.