PaperSpecsGallery.com Presents: The Gentlemen Adventurers Business Cards
"[The cards] provided something tactile for the face-to-face meeting of two professionals for the first time that could be kept by the recipient."
—Rick Byrne, Designer
Digital printing has dramatically freed us from having to present the same staid (and boring) face to the world, nowhere more so than with the humble business card. Inspired by the fantastic sartorial creations to be found in a local performing arts center in San Rafael, California, designer Rick Byrne developed several different character looks for himself and printed each and every one on a different quadruple-layered Luxe card from MOO.com.
"After being laid off I wanted to create a set of business cards that would add to the in-person moment of interviews," he remembers. "One day, while in the local library, I looked across the street at The Belrose performing arts center…While looking at the converted church I had a eureka moment: I could use multiple outfits from the costume shop underneath the theater to create 10 different personas, thanks to MOO.com's ability to have up to 50 different designs in a single print run of their Luxe Business Cards."
With more than 3,000 costumes from which to choose, Rick took nearly 100 selfies in different outfits: the Explorer, the Pirate, the Soviet, the Mummy, the Knight, the Viking, the Priest, the Bandit, the Sailor and the Aviator. These different looks he came to dub collectively "the Gentlemen Adventurers."
The images were then converted to black and white, then duo-tones, before finally being printed four-color process on MOO’s Luxe Business Cards—Mohawk Superfine paper that’s been layered four times the thickness of most cards using MOO’s "quadplex" technology.
The result is a business card both subtle and substantial. Despite the whimsical nature of the photos—the first thing you notice is the weight and texture of the card itself. Only after you take a closer look do you see these different faces of Rick.
And like any good self-promoter, Rick brought his new trademark look to social media, rotating the images as his profile photos on Facebook and LinkedIn.
So to the mummy, the clergyman, the pilot and all the rest we say, "Bravo gentleman adventurers" for reminding us once again of the power and versatility of the paper business card in this digital age.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.