PaperSpecsGallery.com Presents: Rose & Root Packaging (Video)
This week, PaperSpecsGallery.com features packaging for Reorient’s Rose & Root tonic.
"Drawing on the brand aesthetics, as well as the product's attributes, I began to work around the concepts of personal care and space."—Dayala Levenson, Designer
When you’re a company like Reorient that sells people on beautiful bottles of something you refer to as an artisanal herbal "elixir," your packaging should appear every bit as magical and exquisite as your product sounds. No problem, said Aslan Graphics, who developed a unique box indeed for Reorient’s Rose & Root tonics. When the cover is lifted up, two distinct compartments housing the bottles are revealed; an insert with additional information comes into view when these housings are rolled outward.
Levenson leveraged two creative inspirations to help define the overall packaging design, she says. "Women's vanity dressers from the ’30s, which often folded inward, as well as the small shrines that you find in people's homes. Both speak to self-care and the quiet intimacy of personal space and the time before we sleep."
To watch the video, click here or on the video below:
The Neenah Classic Crest Stipple 130-lb. Cover turned out to be a great choice, she explains. "For various reasons we did not want to include any corrugated inserts. However, the two bottles needed to be packaged together and protected. I wanted to make sure that we could have several layers in order to maximize the cushioning while elegantly housing the two bottles."
Reorient’s signature horticultural illustration was tastefully printed by Moquin Press with both UV offset and screen printing throughout the design scheme.
"Our trademark botanical pattern was consistent throughout, from the print on Neenah Paper's Stipple paper to the screen printing on the bottles," said Reorient founder Jess Ng. "We are so pleased with the package and how it translates the luxury of our products and Eastern inspiration in a modern and compelling way."
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.