PaperSpecsGallery.com Presents: Naples Winter Wine Festival Invitation
This week, PaperSpecsGallery.com calls attention to the Naples Winter Wine Festival Invitation. "This colorful and energetic mailer promoted an annual two-day fundraising event that garnered $12.3 million to benefit local children's charities," said Amanda Chomen of Structural Graphics.
Imagine a louvered window covering and you’ll immediately get the idea behind the paper engineering that went into making this dimensional mailer. Pull a tab at the bottom of the cover, and the wine bottle transforms into a wine glass. Cool yes, but thanks to a reed-switch OTP Sound Module, recipients also heard the glug-glug of wine being poured into that glass...and then the sound of revelers cheering.
Click here or on the video below to watch Lenz discuss the Naples Winter Wine Festival Invitation:
While the sound effects make the Naples Winter Wine Festival Invitation super special, we also must raise our glass to the diecutting and assembly that make it all look and sound so seamless. The palette, saturated and vibrant, reflects the festive theme of the event. The heavy ink coverage looks great on IP’s 18-pt. Carolina C2S, and a nice-sized capacity pocket provides ample room for all the invite materials.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.