PaperSpecsGallery.com Presents: Jameson St. Patrick's Day Bottle (Video)
A collaboration between Pearlfisher and renowned Irish street artist James Earley, the design for Jameson's 5th limited-edition St. Patrick’s Day bottle was inspired by the bridges crossing the River Liffey in Dublin. The design reflects how structures like this represent the soul of modern Dublin by linking spaces, people and ideas.
From both a production and a design standpoint, its label is exquisite in its detailing and finish. The choice to print James’ diamond-faceted graphics on Avery Dennison Pampa stock, which features its own small diamond embossed pattern, was an inspired one. The result is a label that’s both eye-catching and intriguing to the touch.
Click here or on the video below to watch Sabine Lenz as she discusses the Jameson St. Patrick's Day Limited Edition Bottle:
The multilayered foiling is a particular production feat with a detailed over-printing technique bringing life to the lantern and the varnished details. The labels were printed using flexography and lithography with six colors plus metallic ink, matte and gloss spot varnish, and gold foil.
“Having been inspired by his family’s stained glass business, which operated for more than 100 years in the heart of Dublin, Earley's design represents the best of what it means to be Irish — to be part of a lighthearted, confident and inclusive family,” Pearlfisher Founding Partner and CCO Jonathan Ford says. The contemporary, graphic style label incorporates all Jameson’s assets in a fresh and exciting way that’s indicative of the innovation inherent in the brand at large.
“As a collaboration between Pearlfisher, Jameson and James Earley, this was a truly special project that was as celebratory of talent as it was of a certain time of year,” Ford says. “Pearlfisher felt truly privileged to work in such harmonious collaboration with one of Dublin's foremost artistic figures.”
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.