PaperSpecsGallery.com Presents: DataGraphic Moving Announcement (Video)
By the overwhelming response and reaction of the recipients, print is still king!—Alex Chirivas, DataGraphic
When the time arose for 82-year-old printing company DataGraphic to move to larger digs, it teamed with designers Claudia de Almeida and Margaret Swart of o Banquinho to create a direct mail piece that would help spread the word.
The subtle, fine blue-foil lines sprinkled throughout are just enough to capture your attention without distracting from the overall message. Paired with the Neenah Classic Crest Stipple finished cover and high-impact fluorescent palette, the piece has an incredible look and feel.
What's really rave-worthy, though, is the way this mail piece unfolds to an astonishing 28-inches! Talk about visual impact! A small diecut circle on the outside front cover teases what is to come, but outer panels that accordion fold inward on both sides of the center spread is not what you might expect.
When fully opened, it unveils an intriguing infographic that takes you time-hopping through the family-owned printing company’s history, from its start in 1927 to its exciting announcement of an upgrade to a 30,000-square-foot facility.
To watch the video, click here or on the video below:
Kudos to DataGraphic not only on its big upgrade, but on the big way the company chose to share its news. You almost might call it...historic.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
