PaperSpecsGallery.com Presents: Bridging Business Culture Politics
This week PaperSpecsGallery.com calls attention to the "Bridging Business Culture Politics Brochure." The design team at Zeppelin University created a shining example of how to bring a concept to life. Their theme is a lofty one: Bridging the distance between people through education, bridging the gap between a student’s present and his/her future, and bridging the academic disciplines within the university.
Click here or on the video below to watch Lenz discuss the "Bridging Business Culture Politics Brochure."
One amazing element creates a passageway through every page of the brochure: a laser diecut of the word "bridging." Right-hand pages are right reading, and left-hand pages read backward of course, but even this serves to visually connect the span of the spreads.
The halftones have a nostalgic quality printed on the creamy surface of the KardaPat 13 Klassica paper. Its silky, matte-coated finish not only feels wonderful as you thumb through the text pages, but also pairs perfectly with the mirrored exterior of the covers (a heavier weight of the KardaPat Klassica is finished with PET silver foil.)
As in all well-designed pieces, these designers left nothing to chance:
- A transparent PET glossy foil was put over the silver foil to keep it from fingerprinting.
- The size of the brochure fits great in your hands and your pocket.
- The subtle use of UV White ink on the back cover is a clever surprise.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.