PaperSpecsGallery.com Presents: Archival Revival Event Promotion (Video)
One surefire way to get clients excited about print? Round them up, ply them with generous lashings of whiskey, and parade before their eyes eccentric postcards and other paper promotions from yesteryear. That’s what Clampitt Paper did last August with its “Archival Revival” event, and Swoon, The Studio did them proud with appropriately idiosyncratic invitations and postcards.
The highlights of this “paper archival event” included historical documents from the revered Strathmore Archives, that treasure trove of late 19th/early 20th century Americana produced by New England’s Strathmore Paper. Mohawk Fine Papers acquired the Strathmore brand in 2005, and since it discovered a vast collection of vintage Strathmore pieces in 2013, has gone to great lengths to ensure that designers can view select pieces from that wonderful archive.
Also on display: works from London’s Raphael Tuck and Sons, best known for being a driving force in the establishment of the postcard tradition, as well as the development of paper dolls. Naturally, with so much paper creativity on display, Clampitt was keen to have event promotions and invitations reflect this.
Closed, the gate fold invitation is the very model of less-is-more. Just look at the dignity with which the words “Archival” and “Revival” meet above and below the opening of the invitation itself, the Clampitt logo tastefully positioned beneath. The choice of Mohawk’s crisp white 110-lb. Strathmore Writing Cover Bristol Ultimate is not only appropriate for the subject matter, it’s also the perfect contrast to that heavy dark type.
Open up the invitation and the real fun begins as four RSVP postcards come tumbling out, each featuring a whimsical illustration from the collections on view at the event, along with entreaties to “Send a text,” “Send a smoke signal,” “Send a postcard” and “Send a formal letter.”
Inside the fold-out invitation itself, you’re treated to more vintage illustrations punctuated by witty pleas to join in the festivities. (For those on the fence, there are promises of hors d’oeuvres and samplings of whiskey courtesy of local craft whiskey maker Herman Marshall.)
The theme of the event, says Clampitt, was “craftsmanship+art=timeless.” And between the jolly fold-out invitation and the tongue-in-cheek postcards, we’re proud to say they solved that equation beautifully.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.