PaperSpecs Presents: 'Snowy Evening' Notebooks
While print customization on digital presses has been around for a while now, the way it’s used to make one-of-a-kind packages and promotions often feels gimmicky – customization for the sake of it. That’s not the case with these “Snowy Evening” pocket notebooks. Using cutting-edge coding software – and an adventurous designer – Field Notes was able to create 99,999 notebooks, each with a different, utterly unique snowflake on its cover.
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Inspired by research into the physics of how ice crystals are formed in the natural world, artist/designer Brendan Dawes (http://brendandawes.com/) initially fired up Houdini, a powerful coding application used in CGI and VFX, to create those snowflakes based on changes to different parameters of the same original illustration.
Soon realizing that producing nearly 100,000 of these illustrations as 3D rendered artwork simply wasn’t feasible from a time or money standpoint, he decided instead to work with flat 2-dimensional line art generated from the original 3D version. The resulting illustrations he then gave a softer, more organic feel.
These snowflakes were then digitally printed with White ink by Lake County Press (https://www.lakecountypress.com/) on 80 lb. Mohawk Carnival Vellum Deep Blue Cover using an HP Indigo digital press.
In addition to the minutely detailed rendering of a different snowflake, each cover is also numbered like a limited edition piece, even though the “limited edition print run” in this case is 99,999.
Inside, the dot-graph pattern that Field Notes books are known for was offset printed in this edition as tiny Light Blue-Gray snowflakes on 60 lb. Finch Paper Opaque Smooth Bright White Text using “Night of Chill Blue” soy based ink. Glossy White staples complete this wintry theme.
If this all sounds like an overly simplistic explanation of a complex process, that’s because it is. The behind-the-scenes details include terms like “Voronoi triangulations” and a “procedural dependency graph.” One thing’s for sure: Nearly 100,000 unique snowflake covers amounts to one inspiring blizzard of creativity. (Intrigued? You can still pick up the “Snowy Evening” notebooks right here https://fieldnotesbrand.com/products/... while supplies last.)
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.