PaperSpecs Presents: Marc Friedland Felt Self-Promos
Having designed invitations, event branding and more for clients from the Oscars to Oprah Winfrey, designer Marc Friedland has always concentrated on creating personal connections between sender and recipient. As you can see in these two stylish self-promotions for Marc Friedland Couture Communications (https://marcfriedland.com), he does this through his studio’s own unique blend of high-quality materials and design, as well as tactile engagement – all to create an exciting experience that is always “on brand.”
Let’s start with this stunning postcard that is sent to clients, current and potential, inside a clear cellophane wrapper. It features a Green felt front – the studio’s signature color - that’s been screen printed with the words “heart felt thanks!,” elegantly framed by White Singer-sewn stitching. The felt is mounted onto a 120 lb. Cover Mohawk Superfine Digital sheet which gives the piece an appealing sturdiness.
Note the tongue in cheek “Marc the Moment,” which picks up on the signature Green . (The elegance here lies in the details. Note, for instance, the white thread lines that give the impression that the Singer-sewing holds both substrates together.) Right away I cannot help but unwrap the piece and run my fingers over it.
Part two in this series of self-promotions is this Green felt pouch screen printed with the words “remember how you felt.” (There’s that word again :-)) Once more the edges are Singer-sewn, this time affixing the front to a Gray backing.
Inside, a colorful, 12-page, digitally printed CMYK brochure on 110 lb. Cover semi-gloss coated stock features some of the studio’s creations in rich, imaginative photographs opposite colorful backgrounds and minimal text. “Feeling comes first” the cover proudly proclaims. Several additional loose cards provide further examples of the design studio’s impressive work.
By this time, you see that the repeated use of the word “felt” hasn’t simply been a play on words regarding the materials used, but rather a way of getting across the studio’s guiding principle: Everything it creates is aimed at resonating with people on an emotional level…and the haptic experience they provide in their promotional materials is a big part of that.
By paying close attention to the details and staying stubbornly on message, these pieces are certain to have made their recipients FELT seen, too.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.