Surviving the Sustainability Maze
Your clients are budget-conscious. Explain to them from the outset what they can expect and, in turn, they will be happy to have solid reasoning/information that they can pass on to their clients.
Certifiable chlorine free. ECF, PCF, TCF...Until recently, any claims as to the bleaching process of a paper were...well, a gentlemen’s agreement. There was no governing or environmental organization that would double check if a claim made was actually substantiated. The Chlorine Free Products Association (CFPA) is filling this void. With Neenah Paper as the first mill to obtain certification, others are sure to follow.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
