Pantone Unveils Goe System with Over 2,000 New Colors
CARLSTADT, NJ—Sept. 5, 2007— Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE Goe(TM) System (pronounced go), the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM® 45 years ago. With 2,058 new PANTONE Colors, the PANTONE Goe System is designed to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. PANTONE Goe is more than a single product with exciting new colors. The System includes modern tools and interactive software to improve versatility in an increasingly global, multimedia environment.
“The original PANTONE MATCHING SYSTEM was designed to meet the needs of an industry that was functioning without a precise and reliable way to communicate color,” explained Richard Herbert, president of Pantone, Inc. “The PANTONE Goe System works in concert with the PANTONE MATCHING SYSTEM to empower everyone in the creative and production process with a simpler, more complete, user-friendly workflow from the moment of inspiration to the realization of a finished project. Just as the original System enabled the industry to step into its future, PANTONE Goe will impel designers and printers to stay competitive and versatile in today’s challenging and evolving marketplace.”
The 2,058 new colors in the PANTONE Goe System are arranged in an intuitive, chromatic order for easy, precise, cross-media color selection and specification. The PANTONE Goe System includes the PANTONE GoeGuide(TM) and PANTONE GoeSticks(TM), a two-volume set of adhesive-backed chips, along with intelligent software for creating color palettes that can be imported into applications, shared among coworkers and clients, and archived for future reference.
New Ink Mixing Bases, Better Ink Control
The PANTONE Goe System is based on a set of 10 PANTONE Mixing Bases, plus PANTONE Clear, that are readily available anywhere in the world. This ensures color consistency on a global basis while keeping ink inventory to a minimum for printers. The new ink mixing bases were created with Pantone’s deep understanding of color science to deliver technically sound color standards that are compatible with aqueous and UV coatings. The colors have also been designed for printing uniform ink film thicknesses to allow for equal drying times and more control when matching color on press. This enables press operators to run jobs at the same ink settings, providing significant production efficiencies. The PANTONE Goe System Components