OMAHA PRINT -- Tradition. . . and a Future
In fact, the company was a Beta site for the accounting and scheduling applications. Printcafe Logic personnel were willing to listen to ideas Omaha Print presented, and implemented them into the software, which facilitated much of the printer's success with the system, according to Mace.
Some More Solutions
The company also uses Printcafe's Auto-Count 100, 1000 and 3000 systems. Plant Vista is used for monitoring the DMI devices on managers' desktops. The Auto-Count 100s are used on the company's folders and stitchers, the Auto-Count 1000s gather data for the sheetfed presses and an Auto-Count 3000 is used with the new web press.
Omaha Print is excited with the preliminary results it has seen with two other Printcafe solutions: the PrintFlow scheduling module and PrinterSite Internal, a sales force mobilization tool. The latter is a Web-based tool aimed at automating and integrating client information, including specifications, estimates and project status, management and invoicing.
"Dave and I initially looked at the Printcafe offering 18 months ago, and we had significant discussions with their people, at that time, about what we really needed," Kinzer points out. "PrinterSite Internal is an excellent response; it shows a lot of flexibility on their part, and we're hoping it's going to go a long way towards our goals."
After 145 years in business, Hayes doesn't expect any drastic changes in the foreseeable future. While there may be "natural progressions" into areas such as ink-jetting and fulfillment services, the company won't be rushing into speculative markets and niches.
What Omaha Print will be doing, according to Kinzer, is maintaining the pulse of its client base and staying in tune with their needs. "We have to help them with their marketing efforts by being on the front end of that," he says.
"The workflow changes and equipment investments we've made have all been customer-driven. The way to be truly successful is through direct and consistent communication with customers—not only on a sales/purchasing level, but also with our senior managers getting involved with clients' top management."