Printers’ Web Presence — It’s All About PURLs

But while Web-to-print, as an umbrella category, has been getting a lot of attention, another Internet-driven application is rapidly gaining momentum—the ability to use cross-media technology to create personalized URLs (or PURLs), which send recipients of print or e-mail contacts to their own personalized landing pages or “micro-sites.” There, marketing messages can be targeted to each respondent and their responses tracked and reported in near real-time.