Objectif Lune Updates Personalized Communication Solutions
MONTREAL/DÜSSELDORF, GERMANY—May 29, 2008—Objectif Lune today announced it will present a broad array of personalized communications solutions at drupa, demonstrating the company’s innovative leadership in this ever-growing market. Using sample applications, Objectif Lune will demonstrate how to solve communications and document challenges and how to leverage data to increase sales and brand awareness. In Hall 9, Stand C19, Objectif Lune experts will guide attendees through the design, workflow, production and routing of a variety of personalized communications, transactional or promotional.
Objectif Lune offers solutions for efficient design and high-volume printing of all kinds of variable content documents. The company’s portfolio includes PlanetPress Suite for variable data printing and workflow automation; PrintShop Mail for promotional printing; and PrintShop Web, a web-to-print solution for print shops and marketing departments.
“Drupa is a unique and highly respected event in our industry. The Objectif Lune team is eager to meet with customers and others coming to drupa in search of solutions for personalized communications. From our flagship PlanetPress Suite to our latest PrintShop Mail and PrintShop Web releases, we are ready to help attendees find the answers to their communications needs as well as discover new ways of doing business,” said Objectif Lune CEO Didier Gombert.
The latest versions of PrintShop Mail and PrintShop Web are also being introduced at drupa, and Objectif Lune will showcase the capabilities of PlanetPress Suite, PrintShop Mail and PrintShop Web across a variety of popular personalized applications, showing how they can serve standalone needs or work together for more complex variable document workflow.
This latest release of PrintShop Mail, showcased at drupa, brings numerous design and workflow features, such as enhanced color management capability, spot color functionality, support of PDF files for dynamic objects as well as the possibility to add bleed and crop marks at page level for space maximization. Furthermore, PrintShop Mail is now compatible with Objectif Lune’s workflow automation software module, PlanetPress Watch, giving users additional output options such as email and fax. In addition, visitors will get the chance to see how PrintShop Mail and DirectSmile can work together to combine variable data printing with image personalization, adding punch to any promotional piece.