Objectif Lune Updates Personalized Communication Solutions

MONTREAL/DÜSSELDORF, GERMANY—May 29, 2008—Objectif Lune today announced it will present a broad array of personalized communications solutions at drupa, demonstrating the company’s innovative leadership in this ever-growing market. Using sample applications, Objectif Lune will demonstrate how to solve communications and document challenges and how to leverage data to increase sales and brand awareness. In Hall 9, Stand C19, Objectif Lune experts will guide attendees through the design, workflow, production and routing of a variety of personalized communications, transactional or promotional.

Objectif Lune offers solutions for efficient design and high-volume printing of all kinds of variable content documents. The company’s portfolio includes PlanetPress Suite for variable data printing and workflow automation; PrintShop Mail for promotional printing; and PrintShop Web, a web-to-print solution for print shops and marketing departments.

“Drupa is a unique and highly respected event in our industry. The Objectif Lune team is eager to meet with customers and others coming to drupa in search of solutions for personalized communications. From our flagship PlanetPress Suite to our latest PrintShop Mail and PrintShop Web releases, we are ready to help attendees find the answers to their communications needs as well as discover new ways of doing business,” said Objectif Lune CEO Didier Gombert.

The latest versions of PrintShop Mail and PrintShop Web are also being introduced at drupa, and Objectif Lune will showcase the capabilities of PlanetPress Suite, PrintShop Mail and PrintShop Web across a variety of popular personalized applications, showing how they can serve standalone needs or work together for more complex variable document workflow.

This latest release of PrintShop Mail, showcased at drupa, brings numerous design and workflow features, such as enhanced color management capability, spot color functionality, support of PDF files for dynamic objects as well as the possibility to add bleed and crop marks at page level for space maximization. Furthermore, PrintShop Mail is now compatible with Objectif Lune’s workflow automation software module, PlanetPress Watch, giving users additional output options such as email and fax. In addition, visitors will get the chance to see how PrintShop Mail and DirectSmile can work together to combine variable data printing with image personalization, adding punch to any promotional piece.

Objectif Lune also releases a new version of its web-to-print solution, PrintShop Web 2.2, with the best price and performance on the market today. With great new features for a streamlined ordering experience and even more flexibility, this latest release of PrintShop Web includes a new shopping cart function, enhanced price calculation capabilities, the possibility to create image banks enabling users to select variable images as well as new user input field types such as text fields, checkboxes and rich text editing fields.

“This event is a turning point for Objectif Lune with the launch of new versions for all our graphical products, their open technology and compatibility, new technical partnerships to bring our customers integrated business solutions and the consolidation of our European sales and marketing efforts supporting our growth strategy” continues Gombert.

Personal demos are available in the Objectif Lune booth located In Hall 9, Stand C19. Representatives from all Objectif Lune offices will be present to welcome visitors.

About Objectif Lune

Objectif Lune develops and commercializes variable data printing solutions for all types of businesses. The company’ solutions portfolio includes software for transactional printing and workflow automation, PlanetPress Suite, for promotional printing, PrintShop Mail and a web submission tool for print shops and internal applications called PrintShop Web amongst others. With 14 offices worldwide, Objectif Lune also offers a full range of professional services including personalized training. Objectif Lune’s customers and partners also benefit from the company’s team of instructors with complete and tailored training programs to help users leverage the full power of their variable data applications. For more information on Objectif Lune’s products and services, visit www.objectiflune.com