NPES Ultimate Goal: Print Industry Growth
- A new industry partnership with the Chief Marketing Officer (CMO) Council—to deepen the collaboration between brands and supply chain partners. Visit the new jointly developed online resource, the Brand Inspiration Center (www.brandinspiration.org), and check out the lineup for the also new NPES 2017 Annual Conference and Brand Inspiration Forum (www.NPES.org/AnnConf);
- An expanded partnership with VDMA, NPES’s German counterpart, that will produce a variety of initiatives and events in the areas of industry market data and international conferences;
- A new market data program (an NPES “Members-only” exclusive), designed by Dr. Joe Webb, to be a fast, easy, and actionable resource to determine current industry status and pinpoint future opportunities at a national, state, and local level; plus,
- Currently underway as well are initiatives aimed at rebranding the Association—to reflect its new focus and direction, and a complete website rebuild—to effectively showcase the variety of information, activities and resources available through the NPES-managed family of organizations.
Looking ahead, “Our measurement of success will not be by how many members we obtain, or how large our events are, but instead, we will begin to measure the industry value chain alignment,” says NPES Chairman Mal Baboyian, Executive VP LFS/PPS, Canon Solutions America, Inc. (Booth 1213).
Visit the NPES booth—or NPES Global Executive Lounge (Room N427abcd), reserved exclusively for NPES Members and International Show Visitors—to learn more about NPES’s new roadmap designed to align the print value chain for sustained Industry growth.