Prisma Name Changes Reflects Evolution
PHOENIX—Continued growth and evolution of 33-year-old Prisma Graphic, based here, has prompted the firm to redefine and rebrand its business strategy. In little more than a decade, the company has evolved from a boutique printing resource to a comprehensive technology and service-driven marketing solutions provider.
By offering an integration of in-house services, it generated nearly $38 million in revenues in 2012. To better reflect its growing brand and service capabilities, the company in September will shorten its name to Prisma and unveil a new logo, tagline and Website.
Moving beyond its printing roots, Prisma now offers an array of services in three categories—strategy and marketing; all things print; and direct response and logistics. In doing so, the firm feels it is filling a niche in the industry and providing total brand management for clients in multiple locations all under one roof. Specific services include offset printing, heatset web printing, digital printing, large-format printing, bindery, data analytics, direct mail, fulfillment, design, e-marketing and Web-to-print ordering.
“Printing still accounts for 65 percent of our business, but in most cases printed materials now support a larger project that we are executing on behalf of our clients,” explained Robert Anderson, CEO of Prisma. “For many clients, we create fully integrated marketing campaigns that are delivered through both print and electronic mediums. We utilize technology to take a client’s message to market as quickly and cost effectively as possible.”
During the past 18 months, Prisma added new machinery and expertise to deliver in-house, large-format printing. In addition, the company expanded its marketing solutions group to provide further strategy and campaign support.
Prisma also enhanced its dokshop software technology to create a more user-friendly interface for its more than 43,000 users worldwide. Dokshop is a Web-based brand management tool for clients in vertical markets such as financial, restaurant, hospitality, education and health care. Franchise owners and marketing managers for Avnet, Starwood Hotels & Resorts and University of Phoenix are among its many users.
Plans are underway to make dokshop more robust by adding an integrated automation system with inventory and cost management functions. These changes will make available additional response tracking, data collection and campaign measurement capabilities.
The new Prisma brand was unveiled to employees on Aug. 29. It will be introduced to the public beginning the first week of September with installation of new signage at its Phoenix headquarters, changes to vehicle wraps on its delivery trucks and the official launch of the rebranded Prisma Website.