Idealliance Launches New Brand Identity to Highlight New Vision for Its Members
ALEXANDRIA, Va.—May 12, 2015—Inspired by the passion of its members and success in the advancement of global media standards and certifications, Idealliance has launched a new brand identity, describing a new vision for its members and mission for the future.
"The industry is changing fast and the new IDEAlliance logo, vision and mission statements ensure our members are represented by a current and forward thinking industry association," said Marriott Winchester, vice chair of Idealliance and executive vice president of SGS International, and chair of the committee charged with oversight of the re-branding. Joe Duncan, Idealliance board chair and group executive producer, retail production, at Arc and Leo Burnett, added, "The new Idealliance identity reinforces our position as innovators in the development of best practices and the leading certifier of people, processes and systems in global media production."
David Steinhardt, president and CEO of Idealliance, also added, "With Affiliates around the globe and an active board of directors representing our more than 1,600 member companies, Idealliance has never been stronger. Our new logo represents a full spectrum of color representing the interconnected supply chain for media today."
"Uniting industry leaders to advance innovation in the global media supply chain."
"Where media creators and technology communities collaborate to craft best practices, advance standards, and certify people, processes and systems to achieve the highest performance in creation, production and delivery of graphic communications."
In addition to the logo, the new identity includes six icons representing Idealliance's diverse portfolio of programs and activities, supporting the ability to more clearly communicate its total service offering to its membership. Over the coming months, its Websites and publications will be transitioning to the new identity and following set of icons: