NEW EXECUTIVES - At the Helm
"Customers aren't interested in technology, content, products and services, either individually or as a package solution," he explains. "Customers are interested in how to improve their businesses."
The typical AdDirect customer employs fewer staff members, has a smaller capital budget and needs to stay on top of ever-expanding ways of reaching customers such as through target marketing and one-on-one marketing. Johnson and AdDirect focus on how to get them there.
"We understand how to participate to help our clients win the ultimate end game, of which the printed piece is one part of the solution," Johnson declares. "Our clients, just like us, want more customers with each customer buying more. We all have a tendency to make it more complex than that; often it is not."