NEW EXECUTIVES - At the Helm
"We're following our integrated graphic communications strategy where print is just one of the services we deliver," she declares. "We are currently delivering some of our services in electronic form and we see that expanding. We're also expanding our marketing strategy and database management capabilities."
Robert Johnson isn't the type of person who is willing to rest on his laurels. Johnson, 46, joined AdPlex as CFO in 1986 after serving with the prestigious "Big 8" accounting firm of Peat Marwick. Since joining AdPlex, he has successfully managed operations and sales organizations, in addition to multiple accounting divisions.
But in October, the University of Houston graduate requested to leave his CFO post to take a leading operating position in AdPlex's direct marketing product area, AdDirect. Despite working with a much smaller revenue base, Johnson relishes the opportunity.
"I believe there is a tremendous opportunity to implement my way of doing business in targeted marketing and advertising solutions," he notes.
Johnson's way of doing business is both optimistic and successful. AdDirect generated $9 million in sales in 2000; he anticipates that number reaching $13 million next year. He also expects revenue growth of 50 percent annually for the next three years with a profit growth of 100 percent.
"In my opinion, leadership is selecting the correct game or vision, enrolling people to enroll into and enhance the vision, and allowing people to learn and grow as a result of being associated with the leader," Johnson remarks.
His vision of a good executive is someone who is decisive, of strong moral character, able to grasp a clear field of vision, an excellent communicator, and held accountable for results and failures.
Upon taking over the position, Johnson implemented several changes. The group is now a deliverer of bundled solutions based on "practical, results-oriented products and services delivered with exemplary service and voracious focus." Johnson wants people to know AdDirect is not only a printer, but an extension of its clients' marketing department. He also keeps things simple with a focus on results.