New Book on Designing for Print
LOS ANGELES — August 4, 2017 — The design-to-print expert Marina Poropat Joyce has launched a Kickstarter campaign to fund the printing of her book, "Designing For Print."
Nowadays, there are more methods of print in use than at any other time; offset, letterpress, digital printing, silk-screening, engraving and more. To know the limitations and advantages of each method can be confusing, and not knowing can be costly for designers and their clients. Joyce is the first designer/printer to have written a book specifically for designers in designer-speak.
Production training in schools is lacking for design students and digital designers. "Designing For Print" contains all the know-how graphic designers at any level need to work with printers and achieve the results they want.
“'Designing for Print' is the epitome of print education for graphic designers. It is proven advice for designers on how to cost, schedule and build projects for success in digital, offset, letterpress or flexo printing” says Joyce.
"Designing For Print" is a result of Joyce's own costly mistakes made and hard lessons learned through designing and printing for over 20 years. “I had to learn the hard way how to build the vision I had for my designs from the tools; which are paper and ink, foil and die cutting, and all the rest. That wisdom is compiled in this book,” she says.
Marina Joyce is available for both e-mail and live interviews and can be reached for further questions about the project at firstname.lastname@example.org
About Marina Poropat Joyce
Marina Poropat Joyce has been marketing, graphic designing, publishing and printing her whole life. She fell in love with design and printing early on, and she founded one of the first design-to-print companies in Los Angeles. Her company, INTAGLIO, was ranked as one of the 50 fastest growing print companies in the country, a winner of Inc. Magazine's Inner City 100 and one of Los Angeles’ top 100 women-owned companies. Joyce wrote the book, titled, "Designing for Print" to explain printing in graphic designer-speak. Joyce also served on the board of the Printing Industries Association of Southern California (PIASC) as a board member and chairman.