Neenah Paper Sponsors New Letterpress iPad App
ALPHARETTA, GA—July 6, 2011—The timeless art of working with traditional letterpress wood type, art cuts and printing press techniques is being revitalized with the introduction of LetterMpress, a newly released Apple iPad app. The introduction is sponsored by Neenah Paper, manufacturer of Crane’s Lettra Papers a 100-percent cotton fiber paper considered by many designers and printers to be the finest in the world for beautiful letterpress work.
The LetterMpress app is available now on the App Store, with the base iPad version priced at $5.99. More information and a video demonstration can be found at www.lettermpress.com or on Facebook.
According to the design team and developer, mpressInteractive, this new app lets designers of all skill levels experience and create beautiful letterpress designs and prints for invitations, greeting cards, posters and more. The app brings every step of the traditional letterpress printing process to the iPad screen, from selecting and assembling vintage wood type, and mixing colors, to selecting paper, and hand-cranking the virtual letterpress. It literally shows how letterpress works of art can be created and exposes this art form which is good for all letterpress shops.
LetterMpress includes 13 typefaces and dozens of art cuts, which will be continually expanded as the app is updated. Finished designs can be printed, shared via e-mail, Facebook and other social media, or output to graphics applications for larger design projects.
“This app is a wonderful way to introduce people to the art of letterpress, making it more accessible than ever before,” said Ellen Bliske, brand manager for Neenah Paper. “The art of letterpress has been a hands-on craft for centuries, and we want to support the growing interest and awareness. Since Neenah introduced the paper world’s first iPhone paper app ‘color unleashed,’ we’ve continued to grow and support online tools as a part of the today’s communication medium. We believe this is a vital part of the printing world as we move into the future.”
About Neenah Paper
For over 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. Neenah brings state-of-the-art technology to its signature brands, Classic, Environment, Starwhite, Neenah and Sundance, as well as a host of other fine paper with an ever-expanding digital paper offering preferred by graphic designers and printers. Neenah also manufactures Crane Papers, considered the finest 100-percent cotton stationery for social and business correspondence for over two centuries. For more information about the company, visit www.neenahpaper.com or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; become a fan on Facebook; or visit Neenah’s blog, Against the Grain, at www.neenahpaperblog.com.
LetterMpress for the iPad is developed by mpressInteractive LLC, a designer of mobile apps and PC apps for the graphic design, art, music and publishing markets. Founded by graphic designer John Bonadies and developer Jeff Adams in 2011, mpressInteractive develops creative applications for its own products and provides custom application development for other companies. LetterMpress is mpressInteractive’s first mobile app. The concept was chosen to support the renaissance of letterpress printing, an all but lost art now rapidly gaining interest among innovative designers, artists and printers. The company also offers letterpress printing services on vintage presses, printing classes and workshops at its Living Letter Press studio in Champaign, IL. For more information, please contact Lew Bonadies, firstname.lastname@example.org or (513) 382-5353, or visit www.lettermpress.com.